What is this

I ran across an add on the web and had to click it to see how stupid it could get, and here we are, right to stupid town. Oh yeah, see it here.

Where there's smoke

Yes, the scene at the gon was fiery. Ice and fire combine in a spectacle that was both ridiculous and completely satisfying. This snow structure was built and a fire lit inside it. Why, because it was there... well once we made it, it was there, and when you're a kid, no one will let you light a big fire inside your snow fort.... or at least my mom never did.